Jewelry 101

We created this buyer's guide to help you understand the terminology used in describing jewelry. It contains some of the basic information you should know before buying any jewelry, including the 4 C's and how to buy a diamond, descriptions of precious and semi-precious stones, the properties of different types of metals and general information about caring for your jewelry. This buyer's guide will not make you an expert, but it should help you become more comfortable in evaluating and choosing jewelry.

Basic Jewelry Care With a few basic precautions, you can reduce the risk and extend the beauty of your jewelry.		In-Store Services Our in-store services include cleaning, repair, sizing and Zales Lifetime Jewelry Protection Plan.
Diamonds Learn about the four C's and how they affect a diamond's beauty and value, as well as the myths and science behind the most popular gemstone.		Colored Gemstones Every colored stone has its own story. Learn the details about each gem in our collection, how it's treated, how to care for it and how to evaluate different stones.
Cultured Pearls Pearls have long been considered classic fine jewelry. Learn about the origins and types of pearls and the special care they require.		Metals Learn about the properties of the different types and grades of metal used in our jewelry.
Watches A fine timepiece is as much about form as function. Learn a little about how they work, and how they are constructed.		Birthstones Birthstone jewelry is very popular. Learn about each stone's special qualities and the legends associated with them.